# Woolworths MarketPlus and BIG W Market Explained for Sellers

URL: https://ecomchannels.com/insights/woolworths-marketplus-big-w-market-explained/
Category: Marketplaces & multichannel
Updated: 2026-10-30

> How Woolworths MarketPlus works: one onboarding for BIG W, Everyday Market and Everyday Rewards Shop, audience size, fees to expect and how to get approved.

Woolworths MarketPlus is Woolworths Group's third-party marketplace platform. One application and one seller portal give approved sellers access to BIG W Market, Everyday Market on woolworths.com.au and the Everyday Rewards Shop. It is a curated program: you apply, your business is verified and your range is reviewed. In return you sell to some of the highest-traffic retail sites in Australia.

## What Woolworths MarketPlus includes

Woolworths brought its marketplaces together under MarketPlus in 2023. Australia Post reports that together they [attract more than 1 billion visits each year](https://auspost.com.au/business/grow-your-business/business-ideas-blog/marketplace-growth-strategy) (Australia Post, 2026). The three storefronts serve different shoppers:

- **BIG W Market** reaches families shopping for play, home, everyday and clothing. Woolworths says BIG W attracts [over 26 million monthly visits on web and app](https://portal.woolworthsmarketplus.com.au/) (Woolworths Group, 2026).
- **Everyday Market** extends woolworths.com.au beyond groceries into health, beauty, baby, pet and home. The grocery site has [over 30 million monthly visits](https://portal.woolworthsmarketplus.com.au/).
- **Everyday Rewards Shop** puts products inside the loyalty app, in front of [more than 15 million members](https://portal.woolworthsmarketplus.com.au/) who earn and redeem points.

In 2025 Woolworths [announced it would close the MyDeal customer website](https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2025/2908067.pdf) and focus its marketplace on BIG W Market and Everyday Market, citing "the superior economics of marketplaces integrated into retail brands" (Woolworths Group, 2025). MarketPlus continues to run on the MyDeal technology platform.

## Is the channel growing?

Yes, and it is now built into BIG W's own reporting. In F26, [BIG W's eCommerce gross transaction value, which includes third-party marketplace sales, rose 26.7% to $956 million](https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2026/3108623.pdf), well ahead of BIG W's 11.5% growth in its own online sales (Woolworths Group, 2026). Woolworths cited "strong 3P sales growth" and said average weekly traffic to BIG W's website and app rose 13%, with app usage up 32%. BIG W Market was folded into BIG W during the first half of F26.

For sellers, this means a growing, curated channel inside a retailer that is investing in it rather than treating it as a side project.

## How onboarding works

Woolworths MarketPlus publishes a [four-step path to going live](https://portal.woolworthsmarketplus.com.au/) (Woolworths Group, 2026):

1. **Business verification.** After signing the contract you complete verification, which Woolworths describes as a regulatory requirement under AUSTRAC legislation.
2. **Store setup and integration.** You import your catalogue through the seller portal, either directly or through an e-commerce integration.
3. **Product listing selection.** The marketplace team reviews your range, decides which banners and categories it fits and runs a quality check on your listings.
4. **Go live.** Once approved, your store opens across the selected marketplaces.

Step three matters most. A range with complete attributes, accurate categories and compliant images moves through quality assurance faster and is more likely to be placed on more than one banner.

## What it costs

Woolworths MarketPlus does not publish a public rate card. Its promotional terms list the charges sellers should expect: [category sales commissions on completed transactions, payment processing charges, monthly store fees, return and claims costs, fulfilment and freight, and optional paid media](https://portal.woolworthsmarketplus.com.au/auspost-campaign-terms-and-conditions) (Woolworths Group, 2026). New sellers who join through some partner campaigns can have store fees waived for the first 90 days. Model your margin per category after commission, freight and expected returns before you choose your range.

## What sells, and when

Woolworths MarketPlus told Australia Post that [Home, Tech and Toys are consistently its strongest categories](https://auspost.com.au/business/grow-your-business/business-ideas-blog/marketplace-growth-strategy), and that gift categories take off in the lead-up to Black Friday and Christmas (Australia Post, 2026). Its Managing Director has said success depends on curating the right sellers and keeping [a consistent customer and delivery experience](https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-reports/annual-ecommerce-reports/ecommerce-report-2026.pdf) (Australia Post, 2026). Reliable dispatch and accurate stock are part of staying on the platform, not just nice to have.

## Key figures

- Woolworths Group marketplaces attract [more than 1 billion visits a year](https://auspost.com.au/business/grow-your-business/business-ideas-blog/marketplace-growth-strategy) (Australia Post, 2026).
- BIG W: [26 million+ monthly visits](https://portal.woolworthsmarketplus.com.au/); Everyday Market: 30 million+; Everyday Rewards: 15 million+ members (Woolworths Group, 2026).
- BIG W eCommerce GTV including marketplace [rose 26.7% to $956 million in F26](https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2026/3108623.pdf) (Woolworths Group, 2026).
- Average weekly traffic to BIG W's website and app [rose 13% in F26](https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2026/3108623.pdf) (Woolworths Group, 2026).

## How eComChannels helps

- [AI listing optimisation](https://ecomchannels.com/products/ai-listing-optimisation/) drafts listings that follow the Woolworths Everyday Market and BIG W Market content rules from your master product record, with a person approving every draft. Complete, correctly categorised listings move through quality checks faster and give your range more chances to appear in each banner's search results.
- [AI graphics](https://ecomchannels.com/products/ai-graphics/) produces image sets that meet each marketplace's image rules. You approve them once and they are published to every channel.
- [Order management](https://ecomchannels.com/products/order-management/) brings BIG W Market and Everyday Market orders into the same queue as Amazon, eBay, Bunnings and your own storefront. Stock syncs across all of them, so you can join MarketPlus without risking oversells elsewhere.

[Book a demo or start a 30-day free trial](https://ecomchannels.com/book-a-demo/).

## FAQ

### Is BIG W Market the same as Woolworths MarketPlus?

BIG W Market is one of the storefronts. Woolworths MarketPlus is the platform and seller program behind it, which also places products on Everyday Market and the Everyday Rewards Shop.

### Can any business sell on Woolworths MarketPlus?

You must apply and be approved. Woolworths verifies your business and reviews your range, and it can decline applications based on category fit and capacity.

### Do I need separate listings for BIG W and Everyday Market?

You import your catalogue once through the seller portal, and the marketplace team decides which banners each product suits. Your product data still needs to be complete enough to pass their quality checks.

## Sources
- Woolworths MarketPlus seller portal, Woolworths Group (2026): https://portal.woolworthsmarketplus.com.au/
- F26 Full Year Results Announcement, Woolworths Group (2026): https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2026/3108623.pdf
- Woolworths Group to close MyDeal and consolidate its marketplace offer, Woolworths Group (2025): https://www.woolworthsgroup.com.au/content/dam/wwg/investors/asx-announcements/2025/2908067.pdf
- Why marketplaces are a powerful growth channel, Australia Post (2026): https://auspost.com.au/business/grow-your-business/business-ideas-blog/marketplace-growth-strategy
- Woolworths MarketPlus New Seller Incentive Campaign: Terms and Conditions, Woolworths Group (2026): https://portal.woolworthsmarketplus.com.au/auspost-campaign-terms-and-conditions
- Australia Post eCommerce Report 2026, Australia Post (2026): https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-reports/annual-ecommerce-reports/ecommerce-report-2026.pdf