# Branded storefronts, connected to your OMS URL: https://ecomchannels.com/products/storefronts/ Updated: 2026-10-30 > Your own branded online store on the eComChannels storefront engine: SEO and AI-search friendly, with products, prices and stock from the OMS. The eComChannels storefront engine powers branded web stores. Each store has its own theme and content, while products, prices and stock come directly from the order management system. ## Features ### Search and AI friendly Server-rendered pages, clean URLs, XML sitemaps, canonical tags, schema.org structured data and llms.txt for AI assistants. ### Fed by the OMS Products, prices and stock are pushed from the OMS, and web orders flow into the same order queue as your marketplaces. ### Your brand, your theme Each store has its own Liquid theme and content. ### Checkout and payments Cart and checkout with online payment providers built in. ## Manual work compared with Branded storefronts Example: Keeping 500 products current on your own web store each month. | | Manual / traditional tools | eComChannels AI | | --- | --- | --- | | How | Store admin and CSV uploads, separate from your other channels | eComChannels storefront fed by the OMS | | Time | 2 minutes per product: about 17 hours a month | 6 seconds per product: about 0.8 hours a month | | Effort | Update prices, stock and product content in the store admin by hand, and copy web orders into your order system. | Products, prices and stock flow from the OMS, and web orders land in the same order queue. | | Staff cost | about A$580 a month | about A$30 a month | Saves about 16 hours and about A$550 of staff time a month, about 95% less time. Illustrative estimates for a typical retailer, using the task times shown and staff time at A$35 an hour including super. Your results depend on your range, channels and team. The eComChannels subscription is not included; all products are currently on a 30-day free trial. ### Work out your own savings Interactive savings calculator: choose the work, set a monthly volume and staff cost, and see manual versus eComChannels AI hours and cost (https://ecomchannels.com/products/#calculator). The research behind Branded storefronts ## Why it moves the numbers 35.26%Large e-commerce sites can gain an average 35.26% increase in conversion rate by fixing documented checkout design issues. [Baymard Institute, Cart Abandonment Rate Statistics 2026, 2026](https://baymard.com/lists/cart-abandonment-rate)up to 94%According to Shopify merchant data, products with AR and 3D content see conversion rates up to 94% higher than comparable products without them. [Shopify, 6 Digital Transformation Trends in Retail, 2026](https://www.shopify.com/au/blog/digital-transformation-trends-in-retail)73%On 73% of mobile web pages the Largest Contentful Paint element is an image, so image delivery largely decides how fast a mobile page feels. [HTTP Archive, Web Almanac 2024: Performance, 2024](https://almanac.httparchive.org/en/2024/performance)39%39% of shoppers abandon a checkout because of additional fees such as delivery charges and taxes. [Baymard Institute, How to Reduce Cart Abandonment, 2026](https://baymard.com/blog/reduce-cart-abandonment)Independent studies, linked to their sources. [All research findings](https://ecomchannels.com/research/). ## Guides on branded storefronts E-commerce trends24% of Australians now shop online exclusively on mobile, up from 7% a year earlier ### [Mobile Commerce in Australia 2026: How Shoppers Buy on Phones](https://ecomchannels.com/insights/mobile-commerce-australia-2026/) Smartphones are now Australians' preferred device for online shopping, and almost half of online payments go through apps. What mobile-first selling needs. 5 min read · 5 sources Finance & reconciliationOnline payments made up around 20% of Australian consumer payments in 2025, up from 4% in 2007 ### [Payment Methods and BNPL Trends in Australian E-commerce](https://ecomchannels.com/insights/payment-methods-bnpl-trends-australia/) How Australians pay online in 2026: cards, digital wallets, PayPal and buy now pay later, what the RBA and ASIC changes mean, and the cost to retailers. 5 min read · 8 sources AI search & storefrontsA 0.1s mobile speed improvement lifted retail conversions by 8.4% ### [Site Speed and Conversion: Core Web Vitals for Online Stores](https://ecomchannels.com/insights/core-web-vitals-site-speed-ecommerce-conversion/) How page speed affects online sales, what Core Web Vitals measure, the thresholds to hit, and the fixes that matter most for Australian ecommerce stores. 4 min read · 8 sources ## Questions about Branded storefronts ### Can I run my own online store with eComChannels? Yes. The storefront engine powers branded web stores with server-rendered, search-friendly pages, and products, prices and stock come straight from the OMS. ## Other eComChannels products - [AI listing optimisation](https://ecomchannels.com/products/ai-listing-optimisation/): AI already trained on each marketplace’s listing rules writes titles, bullet points, descriptions and attributes, and your team approves them before they go live. - [AI graphics](https://ecomchannels.com/products/ai-graphics/): AI already trained on every marketplace’s image rules produces product images, infographics and lifestyle shots, with one approval per image set. - [AI auto shipping](https://ecomchannels.com/products/ai-shipping/): Book Australia Post, StarTrack, CouriersPlease and Allied Express from one screen, with labels, manifests and tracking sent back automatically. - [Order management (OMS)](https://ecomchannels.com/products/order-management/): One queue for every order and one stock figure for every SKU, across all your marketplaces and stores. - [Finance auto reconciliation](https://ecomchannels.com/products/finance-reconciliation/): Match every marketplace remittance and settlement to the orders it pays for, with fee rules, exceptions and finance reports. - [AI social media outreach](https://ecomchannels.com/products/ai-social-media-marketing/): AI plans and writes posts for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Threads and RedNote, then publishes after approval. ## See eComChannels in action Book a live demo and our team will walk you through the products using your own channels and workflow. All products are currently available on a 30-day free trial.