Sales channels, couriers and platforms

Australian sales channels ranked by company size

Ranked by the latest full-year revenue of the company that operates each channel. Figures are in each company's reporting currency and were converted at approximate exchange rates (US$1 = A$1.53, €1 = A$1.78) for ranking only.

Sales channels ranked by operator revenue

Rank	Channel	Operated by	Annual revenue	Source
1	Amazon Australia	Amazon.com, Inc.	US$716.9 billion 2025 net sales	source
2	TikTok Shop	ByteDance Ltd (private)	US$155 billion 2024 revenue, as reported by Bloomberg	source
3	Temu (Local Seller)	PDD Holdings Inc.	US$61.8 billion 2025 revenue	source
4	Woolworths Everyday Market	Woolworths Group	A$71.5 billion F26 sales	source
5	BIG W Market	Woolworths Group	A$71.5 billion F26 sales	source
6	MyDeal (Now part of BIG W Market)	Woolworths Group	A$71.5 billion F26 sales	source
7	Bunnings Marketplace	Wesfarmers Limited	A$47.3 billion FY26 revenue	source
8	Kmart Marketplace	Wesfarmers Limited	A$47.3 billion FY26 revenue	source
9	Decathlon Australia Marketplace	Decathlon Group	€16.8 billion 2025 net sales	source
10	eBay Australia	eBay Inc.	US$11.1 billion 2025 revenue	source
11	JB Hi-Fi Marketplace	JB Hi-Fi Limited	A$11.06 billion FY26 total sales	source
12	Country Road Group Marketplace	Woolworths Holdings Limited (South Africa)	R84.5 billion FY26 turnover and concession sales	source
13	Velocity Frequent Flyer Store	Virgin Australia Holdings	A$6.35 billion FY26 revenue and other income	source
14	Etsy	Etsy, Inc.	US$2.88 billion 2025 revenue	source
15	Myer Marketplace	Myer Holdings (Myer Group)	A$4.09 billion FY26 total sales	source
16	THE ICONIC Marketplace	Global Fashion Group	€679.8 million 2025 revenue	source
17	Lasoo	IVE Group	A$937.4 million FY26 revenue	source
18	Temple & Webster	Temple & Webster Group	A$664.6 million FY26 revenue	source
19	Baby Bunting Marketplace	Baby Bunting Group	A$556 million FY26 sales	source
20	Kogan Marketplace	Kogan.com Ltd	A$510.7 million FY26 revenue	source

Mirakl marketplaces in Australia and New Zealand

eComChannels connects to marketplaces built on Mirakl through the Mirakl seller API: offers, stock, prices, orders, shipping and tracking, with images and listing content from the same product data. Any Mirakl marketplace connects with your shop's API key, so new Mirakl marketplaces work as soon as you are approved as a seller.

Bunnings Marketplace

Offers, orders and shipments on Bunnings Marketplace. Australia.

Kmart Marketplace

Listings and orders for curated sellers on Kmart Marketplace. Australia.

JB Hi-Fi Marketplace

Offers, orders and tracking for the JB Hi-Fi marketplace. Australia.

Myer Marketplace

Listings and orders on Myer’s Mirakl marketplace. Australia.

Country Road Group Marketplace

Partner brands on the Country Road and Witchery sites. Australia.

Velocity Frequent Flyer Store

Products in Virgin Australia’s Velocity rewards store. Australia.

Decathlon Australia Marketplace

Sports products on the Decathlon Australia marketplace. Australia.

Baby Bunting Marketplace

Listings and orders for Baby Bunting Marketplace. Australia.

Freedom

Dropship furniture and homewares for Freedom. Australia.

Spotlight Retail Group

Marketplace for Spotlight, Anaconda and Harris Scarfe. Australia.

Paramount Liquor Marketplace

Wine, beer and spirits for Paramount’s trade buyers. Australia.

CampbellsPlus

B2B marketplace for Campbells Wholesale customers. Australia.

Onceit

Brand outlet marketplace. New Zealand.

Web stores

Shopify

Shopify orders, products, prices and stock kept in sync.

WooCommerce

Listing content for WooCommerce stores.

Plus branded stores on the eComChannels storefront engine.

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