One order queue
Orders from every marketplace and store arrive in one queue to be allocated, picked, packed and shipped.
Multichannel order management system (OMS)
The core of eComChannels: a cloud order management system that brings every order, every stock movement and every product into one place. It runs in the browser; there is nothing to install.
Features
Inventory and warehouses
One stock position per SKU across warehouses, pushed to every channel to prevent overselling.
Pricing
Price books and pricing rules per channel and country, including tax handling.
Purchasing
Purchase orders, goods receiving and supplier information next to the products they belong to.
B2B and wholesale
Serve trade customers from the same catalogue and stock as your retail channels.
Customer service
A shared team inbox with the order in view, so support can answer without switching systems.
Manual work compared with Order management (OMS)
Example: 1,000 orders a month across 5 marketplaces and a web store.
| Manual / traditional tools | eComChannels AI | |
|---|---|---|
| How | Each marketplace portal plus a stock spreadsheet | eComChannels OMS |
| Time | 3 minutes per order: about 50 hours a month | 30 seconds per order: about 8.3 hours a month |
| Effort | Download orders from every portal, key them in, and update stock on every other channel by hand, with a risk of overselling. | Orders arrive in one queue and one stock figure per SKU is pushed to every channel automatically. |
| Staff cost | about A$1,750 a month | about A$290 a month |
Saves about 42 hours and about A$1,460 of staff time a month, about 83% less time.
Illustrative estimates for a typical retailer, using the task times shown and staff time at A$35 an hour including super. Your results depend on your range, channels and team. The eComChannels subscription is not included; all products are currently on a 30-day free trial.
Work out your own savings
1. Choose the work
2. Set your volume
Manual: Each marketplace portal plus a stock spreadsheet. eComChannels: eComChannels OMS.
Manual / traditional tools50 hoursA$1,750 a month
eComChannels AI8.3 hoursA$290 a month
You save every month42 hours and A$1,46083% less time. Over a year: 500 hours and A$17,500.
Estimates use the task times in the comparison tables and the staff cost you enter. The eComChannels subscription is not included.
Connected channels
- Amazon Australia
- Temu (Local Seller)
- Woolworths Everyday Market
- BIG W Market
- Bunnings Marketplace
- Kmart Marketplace
Decathlon Australia Marketplace
eBay Australia
JB Hi-Fi Marketplace
Country Road Group Marketplace
Velocity Frequent Flyer Store
Etsy
Myer Marketplace
THE ICONIC Marketplace
Lasoo
Temple & Webster
Baby Bunting Marketplace
Kogan Marketplace
Shopify
The research behind Order management (OMS)
Why it moves the numbers
When an item is out of stock, 80% of Australian online shoppers turn to a competitor.
Grant Thornton Australia, Value, Speed, and Reliability: What's Driving Australian Retail, 2025Sellers active on two or more marketplaces averaged 17.5 times the GMV of sellers on a single marketplace ($10.07m vs $575,093).
Mirakl, The marketplace revolution: Key insights from our 2026 Seller Report, 202673% of Australian online shoppers made a purchase on a marketplace in 2025.
Australia Post, Category Insights: Online marketplaces (eCommerce Report 2026), 2026BIG W's eCommerce gross transaction value, including third-party marketplace sales, rose 26.7% to $956 million in F26, more than double the growth of its own online sales.
Woolworths Group, F26 Full Year Results Announcement, 2026Independent studies, linked to their sources. All research findings.
Guides on order management (oms)
Australian Online Shopping Statistics 2026: The Key Numbers
Australians spent a record $82.6 billion online in 2025. The key 2026 numbers on spend, households, marketplaces and delivery, and what they mean for sellers.
B2B E-commerce Growth: What Australian Suppliers Need to Know
Two-thirds of B2B buyers now prefer to buy without a sales rep. How B2B e-commerce is growing, what trade buyers expect and how Australian suppliers respond.
What Share of Australian Retail Is Online? 2026 Data Explained
Online is 12.7% of Australian retail on the last ABS measure and 24-26% on bank transaction data. Why the numbers differ and which one to use for planning.
Questions about Order management (OMS)
What does an order management system (OMS) do?
An OMS collects orders from every place you sell, keeps one accurate stock figure per product and runs fulfilment, with tracking sent back to each sales channel.
Does eComChannels prevent overselling?
Stock is held centrally per SKU and the available quantity is pushed to each connected channel, so a sale on one marketplace reduces what is offered on the others.
Other eComChannels products
- AI listing optimisation: AI already trained on each marketplace’s listing rules writes titles, bullet points, descriptions and attributes, and your team approves them before they go live.
- AI graphics: AI already trained on every marketplace’s image rules produces product images, infographics and lifestyle shots, with one approval per image set.
- AI auto shipping: Book Australia Post, StarTrack, CouriersPlease and Allied Express from one screen, with labels, manifests and tracking sent back automatically.
- Finance auto reconciliation: Match every marketplace remittance and settlement to the orders it pays for, with fee rules, exceptions and finance reports.
- AI social media outreach: AI plans and writes posts for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Threads and RedNote, then publishes after approval.
- Branded storefronts: Your own fast, search-friendly web store, with products, prices and stock fed by the OMS.
See eComChannels in action
Book a live demo and our team will walk you through the products using your own channels and workflow. All products are currently available on a 30-day free trial.