Already trained on every marketplace’s rules
Title lengths, bullet counts, banned words, required attributes and category rules are already trained into the AI for each marketplace, so there is no set-up before your first listing.
AI listing optimisation for every marketplace
Write a product once. The eComChannels listing AI is already trained on the listing rules of every marketplace we support, so it adapts titles, bullet points, descriptions and attributes to each channel straight away. Your team reviews and approves the copy before it is published.
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Features
AI drafts, people approve
AI produces the first draft from your product data. Nothing goes live until a reviewer approves it, and every approved version is kept.
One product record
A single master product feeds every channel, so a correction is made once and flows to every listing.
Keyword and content research
AI-assisted product research suggests the terms shoppers use, to help listings be found in marketplace search.
Bulk updates
Optimise a whole range at once instead of editing listings one marketplace at a time.
Consistent brand voice
Copy follows your own style guide across Amazon, eBay, Kogan, Bunnings and your web store.
Manual work compared with AI listing optimisation
Example: 100 new products listed on 5 marketplaces in a month (500 listings).
| Manual / traditional tools | eComChannels AI | |
|---|---|---|
| How | Spreadsheets and each marketplace’s seller portal | Listing AI already trained on every marketplace’s rules |
| Time | 20 minutes per listing: about 167 hours a month | 2 minutes per listing: about 17 hours a month |
| Effort | Look up each marketplace’s title, bullet and attribute rules, rewrite the same product for every channel, then fix rejected listings. | AI drafts every channel’s version to its rules. A person reviews and approves. |
| Staff cost | about A$5,830 a month | about A$580 a month |
Saves about 150 hours and about A$5,250 of staff time a month, about 90% less time.
Illustrative estimates for a typical retailer, using the task times shown and staff time at A$35 an hour including super. Your results depend on your range, channels and team. The eComChannels subscription is not included; all products are currently on a 30-day free trial.
Work out your own savings
1. Choose the work
2. Set your volume
Manual: Spreadsheets and each marketplace’s seller portal. eComChannels: Listing AI already trained on every marketplace’s rules.
Manual / traditional tools167 hoursA$5,830 a month
eComChannels AI17 hoursA$580 a month
You save every month150 hours and A$5,25090% less time. Over a year: 1,800 hours and A$63,000.
Estimates use the task times in the comparison tables and the staff cost you enter. The eComChannels subscription is not included.
Before and after
Water Bottle Blue
Steel bottle. 750ml.
- No brand, features or size in the title
- No bullet points or search terms
- Missing required marketplace attributes
AmazonYourBrand 750 ml Insulated Stainless Steel Water Bottle, Leak-Proof Lid, Keeps Drinks Cold 24 Hours, BPA-Free, Blue
- Double-wall vacuum keeps drinks cold 24 h, hot 12 h
- Leak-proof screw lid for bags
- 18/8 stainless steel, BPA-free
115 characters, written to Amazon rules
KoganYourBrand 750ml Insulated Steel Water Bottle (Blue)
- 24 h cold / 12 h hot
- Leak-proof lid
- BPA-free
51 characters, written to Kogan rules
BunningsYourBrand 750ml Blue Insulated Water Bottle
- Capacity: 750 ml
- Material: 18/8 stainless steel
- Height: 27 cm
43 characters, written to Bunnings rules
Illustrative example with a fictional product. Titles follow each marketplace's style and length rules.
Marketplaces the listing AI is trained for
- Amazon Australia
TikTok Shop
Temu (Local Seller)
Woolworths Everyday Market
BIG W Market- Bunnings Marketplace
Kmart Marketplace
Decathlon Australia Marketplace
eBay Australia
JB Hi-Fi Marketplace
Country Road Group Marketplace
Velocity Frequent Flyer Store
Etsy
Myer Marketplace
THE ICONIC Marketplace
Lasoo
Temple & Webster
Baby Bunting Marketplace- Kogan Marketplace
Shopify
WooCommerce
Plus your own web store on the eComChannels storefront engine.
The research behind AI listing optimisation
Why it moves the numbers
Pure online marketplaces captured $18.9 billion in 2025, 23% of all Australian online spending, making them the largest online category.
Australia Post, eCommerce Report 2026, 202648% of Australians have used AI when shopping online, mainly for price and product comparisons, so structured product data affects whether products are surfaced.
PayPal Australia, eCommerce Index 2026, 2026Sellers using Mirakl's AI catalogue tool to classify products and standardise listings across marketplaces generated 88% higher GMV than those who did not (vendor-reported).
Mirakl, The marketplace revolution: Key insights from our 2026 Seller Report, 202629% of Australian shoppers start their product discovery on online marketplaces, so marketplace listings directly drive visibility.
Australia Post, Category Insights: Online marketplaces (eCommerce Report 2026), 2026Independent studies, linked to their sources. All research findings.
Guides on ai listing optimisation
Cost of Living and Value Shopping: What It Means for Sellers
Cost-of-living pressure has made Australians deliberate, deal-driven shoppers. How value shopping is changing online buying and how sellers protect margin.
Cross-Border E-commerce in Australia: What Local Sellers Need
71% of Australians buy from overseas retailers and offshore marketplaces keep growing. What cross-border trade means for local sellers and how to export.
E-commerce Planning for 2027: What Australian Retailers Need
What Australian retailers should plan for in 2027: AI-led discovery, social commerce, marketplaces, smaller baskets and delivery choice, with the evidence.
Questions about AI listing optimisation
Which marketplaces is the listing AI trained for?
It is already trained on the listing rules of Amazon, TikTok Shop, Temu, Woolworths Everyday Market, BIG W Market, Bunnings Marketplace, Kmart Marketplace, eBay, Etsy, Myer Marketplace, THE ICONIC, Lasoo, Temple & Webster, Baby Bunting and Kogan, plus Shopify, WooCommerce and eComChannels storefronts.
Does AI publish listings automatically?
No. The AI drafts to each marketplace’s trained rules, and a person on your team approves them before they are published.
Other eComChannels products
- AI graphics: AI already trained on every marketplace’s image rules produces product images, infographics and lifestyle shots, with one approval per image set.
- AI auto shipping: Book Australia Post, StarTrack, CouriersPlease and Allied Express from one screen, with labels, manifests and tracking sent back automatically.
- Order management (OMS): One queue for every order and one stock figure for every SKU, across all your marketplaces and stores.
- Finance auto reconciliation: Match every marketplace remittance and settlement to the orders it pays for, with fee rules, exceptions and finance reports.
- AI social media outreach: AI plans and writes posts for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, Threads and RedNote, then publishes after approval.
- Branded storefronts: Your own fast, search-friendly web store, with products, prices and stock fed by the OMS.
See eComChannels in action
Book a live demo and our team will walk you through the products using your own channels and workflow. All products are currently available on a 30-day free trial.